Pererê

Colorado

Design Studio: Colletivo
Design Director: David Bergamasco
Design: Luiza Máximo

In Brazil, our official holiday for Halloween is called “Dia do Saci”, in tribute to a beloved folk character called Saci Pererê. He is a small trickster with magical powers, who can turn into a whirlwind and loves to prank people.
Colorado decided to make a seasonal beer dedicated to this holiday, and the main illustration shows Saci stealing the special ingredient: smoked malt.

Packaging
2021