Style Frames

Con Mucho México

Victoria

VFX Production: Globetrotter
Animation Director: Bruno Brasil

I created style frames for the animations used in the ad campaign for Cerveza Victoria’s new packaging, “With a Lot of Mexico”.

The animations were created to transition between live action and a surrealistic world, inspired by Mexican culture and the traditional carmine pigment extracted from the cochineal.

Some of the early frames of the animation, depicting the cochineal and the extraction of the pigment, ended up being cut from the final film.

Animation
2024